This is a powerful title option. It allows you to replace third-party, uncontrollable reviews of your product or service with reviews you can control. Not only that, but it can steal traffic from your competitors as well. In very competitive spaces, these types of headlines perform very well.

Marcus Sheridan, of The Sales Lion loves these types of articles. Don't get him started on talking about Yelp. Instead, write some comparative articles and use these headlines to drive organic traffic from your competitors' websites.